Retailers are having trouble balancing their physical store and their online stores, according to a survey summed up by HFN's Allison Zisko.
One sore spot is returns. Excerpt:
Eighty five percent of retailers noted the high cost of online returns to a store, particularly when the item is not carried in that store. And when returning to a fulfillment center or supplier, retailers incur incremental freight costs, the possibility of shipping-related product damage, as well as a lost opportunity for a...
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